What is AI visibility?

AI visibility is how often an AI assistant names your business when someone asks it who to hire for a service in your town. Unlike a search ranking, there is no fixed list, and answers can change from one run to the next. You check it by asking the way a customer would.

Is AI visibility the same as search ranking?

No. A search page shows a list of links in an order. An AI assistant gives one written answer that names a few businesses, and nobody can promise you will be named.

Web-connected assistants read pages and listings they can find, and offline ones lean on what they learned in training.

See who an AI assistant named in real towns

What does it depend on?

• A clear website that says what you do and where.
• A complete Google Business Profile.
• The same name, address and phone across directories.
• Recent reviews from real customers.

These help an assistant describe you clearly. They do not guarantee a mention.

Fix your Google Business Profile for AI assistants

How can I check my AI visibility?

Ask an assistant the questions a customer would, such as "best [service] in [town]", on two different days, and write down who is named. PickCheck's free scan does this with one web-connected AI assistant (Kimi). It does not test ChatGPT, Gemini or Perplexity.

Answers vary, so one check is a snapshot. The scan shows who the assistant names instead of you.

Read the short answer: Does AI recommend my business?

Why does the answer change between runs?

The assistant writes a new answer each time, and the wording of the question, the day and what its web search finds all change the result.